Italian Coating Art, the Beauty of Customization – VERESI Milan Design Week Private Meeting (Foshan Station) Successfully Concluded

The Italian coating refines the essence of art,

The beauty of customization is visualized by ingenuity.

On June 10th, “Italian Coating Art, the Beauty of Customization – VERESI Milan Design Week Private Meeting” was held as scheduled in Foshan City, Guangdong Province.

Senior leaders from BDS Group headquarters, authoritative color trend research institutes and elites from the furniture high-end customization industry gathered together to explore the ingenious aesthetics of Italian refined painting, and have a deeper understanding of the trend of home design.

At the beginning of the meeting, Mr. Xueping Fang, President of BDS Group, delivered a warm speech, welcoming the guests and expressing his expectation for VERESI and the Italian high-end coating market.

“This private meeting is not only a demonstration for the art and crafts, but also a chance for the exchanges of various ideas from our industry.” He pointed out that the import of the brand of VERESI by BDS Group was precisely based on its century-old craftsmanship and innovation. Hopefully, more Chinese customers can experience the unique charm of the true Italian aesthetics through such in-depth exchanges, and at the same time, a value platform for our partners to seek common developments can be built.

The spirit of Italian aesthetics lies in the obsessive carving of every detail.

During the meeting, Dr. Tommy Fang, CEO of VERESI, shared an in-depth introduction of “Popular Colors and Coating Craftsmanship in Italy”, which not only provided the guests with the unique charm of Italian color aesthetics, but also had them deeply realized the profound crafts behind VERESI.

From color matching to coating process, VERESI redefines the quality standard of China’s high-end customization with its pure Italian genes, and brings brand new designing inspirations and crafting possibilities into China’s high-end customization market.

Ms. Shuangshang Liu, Secretary General of Space Color Professional Committee of China Fashion and Color Association, and the project director of Life Color Research Institute brought an authoritative interpretation of “CMF Design Trend in Milan International Furniture Fair (2025)”, which systematically presented the future direction of the home furnishing aesthetics through the professional perspective of “a trinity of color-material-technology”.

Color dimension: The red colors continue to rise in popularity, and the orange colors present a new application trend of natural and nostalgic style.

Material performance: The classic walnut, oak and white wax are still the design core of the wood-based materials.

Texture: The art paint effects of flowing strokes, fine undulating particles, original texture and other characteristics bring out better multi-dimensional tactile experience.

Morphological expression: The flowing curves and rounded surfaces present a “conventional design expression”.

“Design has regained its status as a carrier of human values, which emphasizes people-oriented design and sustainable innovation”. Ms. Liu noted. 2025 is the beginning of super texture design! We strive to reconstruct value with great texture, elevate the senses experience of our customers, and define the future of aesthetics with multi-dimensional textures.

Ms. Xiaoyan Cai, Executive Deputy Director of Space Color Professional Committee of China Fashion and Color Association and Founder of Life Color Research Institute, authoritatively interpreted “2025/2026 Popular Color Trend of China’s Integrated Households Model”, which provided in-depth insights into the consume trend, user profile, color popularity and other dimensions to comprehensively understand the color trend of future home design.

The beauty of customization cannot be separated from the innovation of materials and the refinement of craftsmanship.

Dr. Serena Kong, Technical Director of BDS Innovation and Technology Center, decoded the “language of paint” behind Milan Design Week 2025, and reproduced the Milan Design Week samples with the paints of VERESI, which vividly demonstrated the performing advantages and aesthetic value of VERESI Paint. Moreover, the guests were able to see the unlimited possibilities of China’s manufacturing combining with the world’s top craftsmanship.

The harmonization and innovation of technology and art show potential in bringing more inspirations for the industry!

Ms. Xuehong Qi, Product Manager of Latho, systematically explained the innovative application solutions of high-end wood veneers in customized space design. She vividly showed with pictures how these materials empower and upgrade high-end space design, and give unique artistic value and luxurious texture to the space, thus to realize the perfect fusion of “natural aesthetics” and “customized art”.

A display area of VERESI Paint was carefully built at the site, presenting the pure Italian painting art in an immersive experience space.

Through hands-on touching and multi-angle viewing, the guests truly appreciated the extraordinary performance of Italian craftsmanship in fine textures and magnificent colors, and felt the artistic charm across time and space in this process.

Although the “VERESI Milan Design Week Private Meeting (Foshan)” has come to an end, VERESI’s exploration of Italian aesthetics will never stop.

The journey to the future is about to start. We hope to invite more and more partners to experience the aesthetics. We strive to design with ingenuity and innovate with the classic to explore further together in the field of high-end customization!