Brand Value RMB45,326 Billion! BDS Has Been Honored as One of China’s 500 Most Valuable Brands for 11 Consecutive Years!

In today’s booming brand economy, brand value has become a benchmark for the core competitiveness of enterprises.

On June 18, the 22nd World Brand Summit and China’s 500 Most Valuable Brands Conference (2025), themed “Global Brand Strategy and Digital Supply Chain Management in the Context of Artificial Intelligence Revolution”, was held in Beijing.

World Brand Lab, the organizer of the summit, is one of the world’s top three brand value assessment organizations, led by a Nobel Prize winner in economics. The list of “China’s 500 Most Valuable Brands” released by this organization adopts the present value of earnings method in its brand value measurement. Therefore, the assessment results are highly authoritative in the industry.

In this annual report based on financial data, brand strength and consumer behavior analysis, BDS is ranked 273rd with a brand value of RMB45,326 billion! It can be seemed that BDS has a higher leap in its brand value with the brand potential and comprehensive competitiveness of continuous breakthrough.

That is why BDS has been on the list of “China’s 500 Most Valuable Brands” for 11 consecutive years. During these years, its brand value has risen over RMB35 billion with an increasing rate up to 404%, and it continues to lead the paint industry with the strategy of long-termism.

Behind this sustained growth is the extreme pursuit of BDS in product innovation, quality perseverance and user value.

BDS has always been committed to providing green, healthy and high-performance coating solutions.

From exterior and interior wall to furniture, from stone paint and art paint to furniture paint, floor paint and industrial paint, from product and process innovation to effective delivery, BDS continues to lead the industry with various products to meet the demands of all kinds of scene painting!

BDS also actively embraces changes, keeps improving its brand promotion strategy, and makes great efforts in both offline and online channels.

In the offline channel, BDS strongly attracts attention through advertising on high walls. Moreover, BDS actively participates in professional exhibitions such as the Nankang Furniture Green Supply Chain Exhibition, Guangzhou Custom Home Furnishing Exhibition and Design Shanghai.

As for the online channel, BDS keenly promotes its brand in the media platforms such as TikTok and REDnote. It continues to expand its online influence with creative short videos and multi-categorical live rooms, and comprehensively improves its brand volume. In this case, every step of the brand construction is more solid and firm, and it keeps strengthening its soft power and market competitiveness.

Persevering its beginnings and embracing changes can bring long-term value to a brand.

Having a brand value of RMB45,326 billion is not the final goal of BDS, but a brand new start! In the future, BDS will continue to have thorough developments in the field of coatings, and provide a strong improvement to the globalization of Chinese brands with the combining motivations of global vision and local wisdom!